WiR? : WiR! for health, fitness, wellness, and wealth.

2011-12-13T12:25:00.000-06:00

The 7 Graces of Marketing by Lynn Serafinn

New book asks: Can we heal humanity and the planet by changing the way we sell?

The 7 Graces of Marketing (paperback and Kindle) is available from Dec 13th at http://the7gracesofmarketing.com/book

Today is the official book launch of the brand new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by my friend and colleague, Lynn Serafinn. I wanted to share this news with you, because this book truly stands out as a title many are calling "ahead of its time".

While Lynn is known as a leading online marketer, this book is definitely NOT a "how to" book on how to "do" marketing. Rather, it's a book about how we can "be" with marketing, both as business owners AND consumers.

A bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire worldview, The 7 Graces of Marketing reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, Lynn shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world.

The book is intended to be a starting point for discussion, hopefully leading to global changes in the world of commerce. Here are Lynn's poignant opening words from the book:

This is a book of questions, not a manual of answers. And I shall make no apologies for the fact that you are quite likely to have many more questions after you have finished reading this book than when you began...Instead of needing to find all the answers, let us agree to engage in the free dialogue of ideas. Let us unlock any barriers that may lie between us. Let us see and respect each other for what we all are: sentient, intelligent beings, who are made of the same 'stuff' and who share the same planet. Let us see and hear each other. Let us allow ourselves to be seen and heard. And now, with that in mind, let us begin with the first question of this book, and the one that will underpin all the other questions to follow: 'Is marketing making us ill?'

From this point, Lynn invites us to dive into a fascinating dialogue spanning 400+ pages of extensive research, historical examples, a wide variety of philosophical and sociological perspectives, refreshing humour and masterful storytelling, as she takes us on a compelling exploration through "The 7 Key Relationships", "The 7 Deadly Sins of Marketing", and ultimately, "The 7 Graces of Marketing".

The book is already receiving a lot of critical acclaim from other authors and speakers from the world of business and marketing, who are earmarking it as "the new paradigm" for the future. Here are just a few samples of what others have said:

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"At last--here's a brilliant reframe of marketing and selling. Lynn Serafinn offers a brave new world, where competition and scarcity give way to collaboration, abundance and greater connection among all humanity--and we still profit and prosper as we help each other. I love it!"
~ DR. JOE VITALE, author of The Attractor Factor, Buying Trances
"The world NEEDS this book! Lynn is ahead of the curve, and leading us toward how we will ALL look at marketing in the future."
~ RICHARD S. GALLAGHER, author of How to Tell Anyone Anything and What to Say to a Porcupine
"This is what the world has been waiting for! Finally a marketing book that guides us out of fear, lack and limitation into love, prosperity and abundance."
~ DR. ERIC PEARL, author of The Reconnection: Heal Others, Heal Yourself

"An amazing book…It's so ahead of the times, and is the kind of book that can set a new paradigm altogether."

~ WILLIAM GLADSTONE, Founder Waterside Productions Literary Agents, author of The Twelve, co-author of The Golden Motorcycle Gang

"Natural, fresh and original, The 7 Graces of Marketing is the defining organic approach to marketing…" ~ LIZ GOODGOLD, author of Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!

"A new conversation on cooperation and collaboration, The 7 Graces of Marketing ask the right question…" ~ Gregory "Coach" Fernander, Senior Executive: "Who is Responsible? : We are Responsible!: a global tour to get truth about health, fitness, and wellness!

* * * * *

Buy The 7 Graces of Marketing from Dec 13th at

http://the7gracesofmarketing.com/book

I am pleased to be supporting Lynn in the launch of this book, which is taking place on Tuesday December 13th.

When you buy The 7 Graces of Marketing during the launch, you can receive dozens of personal and professional development gifts from Lynn's friends and colleagues, as well as the complete set of MP3s (over 10 hours of audio) from Lynn's 7-part "7 Graces of Marketing Telesummit", with 24 internationally renowned guest speakers discussing all of the "7 Deadly Sins" and "7 Graces" of marketing. Nearly 2000 people registered to attend this exceptional live event which took place last week, and now you can get the complete audio set as a gift, simply by buying the book, along with nearly 50 other free gifts.

To pick up your copy of the book (in paperback or Kindle)

and claim your bonus gifts, go to:

http://the7gracesofmarketing.com/book

I hope you'll check out The 7 Graces of Marketing by Lynn Serafinn this week, so we can begin the dialogue for a more connected way of doing business and marketing that will serve both humanity and the Planet.

2011-12-07T00:00:00.000-06:00

Today I have the great pleasure of being the host on Day 10 of the Virtual Blog Tour of author Lynn Serafinn whose book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell launches on Amazon on Tuesday December 13, 2011.

Lynn Serafinn, MAED, CPCC is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.

Yesterday, Lynn visited Mary McGuire at http://agents2change.typepad.com/blog4/2011/11/7-graces-of-marketing-virtual-blog-tour.html , where they talked about the new horizon on marketing.

Today, I'd like to share with you a recent interview I had with Lynn when I got to ask her some questions on the subject of responsibility in marketing & in life. I hope you enjoy it.

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Gregory "Coach" Fernander: The first of your "7 Graces of Marketing" is "Connection". How does Connection work in marketing and in life and why is it important?

Lynn Serafinn: There are many levels of Connection. In the book I discuss Connection at 7 different levels: Connection with Self, Source, others, our businesses, our audience, money and marketing. Whether or not we are connected with Self—our true Selves—has a radical impact upon how we conduct our business practice and our marketing. When we are disconnected from Self, business and money both become representations of who we believe ourselves to be, rather than who we actually are. When we see our business through that kind of vision, not only will it never project any kind of authenticity, but it will also never create true Connection with our audience. When we are disconnected from both Self and Source, we will have no qualms about exploiting and abusing our natural world, because we will do anything we deem necessary to feed our need to make our business succeed financially, which is the only way our fragile self-image can be fed.

Also, when we are disconnected from the essence of our business, it will never fulfil us, nor will it ever provide a true service to the rest of humanity. The ultimate purpose of business is to "feed" society, whether in actual food, goods or valuable services.

If our relationship with our businesses is one of Disconnection (the first of the "Deadly Sins" in the book), we will also have a "disconnect" with our audience. And when we are disconnected from our audience, we will see them as a prize to be won, rather than as fellow human beings. All of these disconnected relationships influence how we run our businesses and conduct our marketing.

But when we are truly connected with Self, Source, others, our business and our audience, not only is the work we do congruent with who we are, and with the world in which we live, but our marketing also becomes a way of communicating that serves humanity rather than exploits it.

Gregory "Coach" Fernander: Another of your 7 Graces is "Transparency". What is Transparency, and how can we implement it in marketing?

Lynn Serafinn: Many people think that the word "transparent" means to be open and honest. And while this is part of the meaning, the literal meaning of the word "Transparency" is "to shine light through." The "light" we shine is the Essence of who we truly are.

When we are Transparent in our businesses, it is a given that we are being open and honest. But Transparency goes beyond this. It means that we are allowing our Essence to be seen and heard through our businesses. In other words, our businesses become both the conduit and the symbol for our core values.

When we market from a place of Transparency, we are not only communicating in an open and honest way, but we are also allowing the Essence of the business, product or service to shine through in an open and honest way. This doesn't mean that we "gloss" our marketing up to make it pretty or to win public favour. Rather, it means our primary aim of our marketing to be a clear expression of the fundamental values of our business, and that the primary aim of our business is to be a clear expression of our own fundamental values.

Gregory "Coach" Fernander: The last of your 7 Graces is Collaboration. Why is it important to start the shift away from Competition and towards Collaboration in our businesses and our lives?

Lynn Serafinn: I am asked this question so frequently, Gregory. So many of us have been raised to believe that Competition is essential to business growth, and also that it is part of the natural course of "evolution" in both business and in life. However, if you study the natural world, Life is actually a massive, interconnected Collaboration. The natural world is an eco-system or a permaculture; all aspects of human life are part of that eco-system—including our economic system. The balance of the greater eco-system of the world is dependent upon all components working together in harmony, rather than competing for space. I give many examples in my book about how Collaboration works in nature, rather than Competition.

In the book, I also cite many studies that prove Competition does not necessarily produce a higher-calibre performance in human beings. These studies show that it can limit innovation and prevent people from taking creative risks, resulting in LESS growth overall. This is true in so many scenarios, from business, to artists, to schoolchildren.

Collaboration is the natural way of life. It brings us safety, innovation and always results in more than the sum of its parts. Besides, when you get right down to it, with the rise of the Internet and social media, we have no choice but to rethink our notions of "possession" and ownership, especially in the realm of "intellectual property".

Change is already upon us. Those who adopt and create Collaborative solutions in business and marketing will prosper. Those who insist upon trying to preserve the old ways of thinking will inevitably become obsolete.

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I hope you enjoyed this interview with Lynn Serafinn and that you’ll check out her book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell at http://the7gracesofmarketing.com/book-launch/pages/pre-launch.html

Here's why:

The 7 Graces of Marketing Telesummit

A FREE 7-Part Online Happening!

December 6th-9th, 2011

Register at http://the7gracesofmarketing.com/free-telesummit

When you visit the page at the link above and request a "launch reminder", you will automatically receive a FREE pass to Lynn's 7-Part online happening “The 7 Graces of Marketing Telesummit” with an illustrious panel of 24 bestselling authors and world-renowned speakers and media experts on society, business and marketing coming together to discuss how we can bring ethics and values back our business and marketing practices, and restore balance to our health, our economy and our natural environment.

Here's the spectacular list of guests speakers for the event:

Dr. Joe Vitale * Greg S. Reid * Dr. Eric Pearl * Dan Hollings * Pamela Slim * Liz Goodgold * Allison Maslan * Suzanne Falter*Barnes * Tad Hargrave * Misa Hopkins * Richard S. Gallagher * Ward Vandorpe * Barbara Altemus * Andrea Conway * Renee Baribeau * Renee Duran * Michael Drew * Chris Arnold * Jeffrey Van Dyk * Tanya Paluso * Kate Osborne * Shelagh Jones * Paula Tarrant * Lynn Serafinn

You can listen to the telesummit online in the comfort of your own home, and even ask questions during the broadcast.

If you are reading this after Dec 9th, 2011 you can still access the playback for a limited time when you register at http://the7gracesofmarketing.com/free-telesummit

This telesummit is a completely free

"no purchase necessary" gift from Lynn

FREE GIFTS
When you buy Lynn's book on Tuesday December 13, 2011, you can ALSO receive the MP3 download of all 10 hours of this historic telesummit, plus a complete library of beautiful personal development gifts from authors, speakers, coaches and other enlightened professionals from around the globe including one from me;

Certified Online Fitness Program

To claim your FREE pass to the

7 Graces of Marketing Telesummit

and read about the free gifts, go to:

http://the7gracesofmarketing.com/book-launch/pages/pre-launch.html

Thanks for reading! As usual, please feel free to share your comments and thoughts below. I love reading your feedback.

AND… be sure to follow Lynn tomorrow when the next stop on the Virtual Blog Tour is Yvonne Perry, who will be sharing her recent podcast interview with Lynn about the 7 Graces of Marketing. To visit that "stop" on the tour, go to http://yvonneperry.blogspot.com/2011/11/virtual-interview-with-author-lynn.html

Can We Heal Humanity and the Planet by Changing the Way We Sell?

2011-11-28T00:00:00.000-06:00

Can We Heal Humanity and the Planet by

Changing the Way We Sell?

24 World-Renowned Speakers Come Together for

the 7 Graces Telesummit

In February 2008, at the start of the global economic recession, Lynn Serafinn's television blew up. Six months after she made the decision not to replace it, as she watched everyone around her become more and more stressed about their finances, she suddenly realised she shared none of their anxieties. In fact, she realised her spending had gone down, and that her financial situation had actually improved. She began to wonder if there was a connection between this and the fact that she was no longer consuming a daily dose of the nightly news and television advertising.

It was then that Lynn started asking the question, "Is marketing making us ILL?" And by marketing, she included anything that was in the business of "selling ideas," including politics and the nightly news.

This began a two-year journey for Lynn, as she researched and wrote her new book, The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. She wanted to discover the unspoken marketing mechanisms that were making our society, our economy and our environment ill. But most of all, she wanted to discover how we human beings could create a new paradigm for marketing, business and living that could heal both humanity and the planet.

And now, Lynn's ground-breaking book The 7 Graces of Marketing is finally coming to Amazon and all major retailers on December 13th, 2011.

To celebrate the launch of The 7 Graces of Marketing, an illustrious panel of 24 of the world's leading minds are coming together to discuss how we can bring back ethics and values into business and marketing, so we can start the change the world together at:

The 7 Graces of Marketing Telesummit

A FR*EE 7-Part Online Happening!

December 6th-9th, 2011

Register FR*EE at

http://the7gracesofmarketing.com/free-telesummit

Over the course of four days, you will hear seven dynamic 90-minute discussions on the "7 Deadly Sins" of marketing and their corresponding "7 Graces" from Lynn's book:

Part 1: Disconnection vs. Connection

Part 2: Persuasion vs. Inspiration

Part 3: Invasion vs. Invitation

Part 4: Distraction vs. Directness

Part 5: Deception vs. Transparency

Part 6: Deception vs. Transparency

Part 7: Competition vs. Collaboration

And take a look at this fabulous panel of guest speakers:

1. Joe Vitale - world-renowned media guest; appeared in the film The Secret; bestselling author of The Attractor Factor and dozens more

2. Greg S. Reid - Film maker, speaker, bestselling author of Think and Grow Rich: Three Feet from Gold and many others

3. Eric Pearl - World renowned energy healer, Founder of The Reconnection; author of The Reconnection: Heal Others, Heal Yourself

4. Dan Hollings – mobile marketing expert; the brains behind the marketing campaign for the film The Secret

5. Pamela Slim - Award-winning author of Escape From Cubicle Nation; speaker; media expert

6. Liz Goodgold - Branding expert, author of Red Fire Branding and DUH! Marketing

7. Allison Maslan - Life and Business Mentor; founder of 9 successful businesses; bestselling author of Blast Off!

8. Suzanne Falter-Barnes - Business and Marketing coach; Co-founder of The Spiritual Marketing Quest

9. Tad Hargrave - Founder of Marketing for Hippies

10. Richard S. Gallagher - Communications skills expert; bestselling author of What to Say to a Porcupine and How to Tell Anyone Anything

11. Ward Vandorpe - International marketer; Founder of Expert Marketeer

12. Misa Hopkins - Consultant, author of The Root of All Healing; Spiritual Director of the New Dream Foundation

13. Barbara Altemus - Producer of The Calling; author of The Gift of Pain

14. Andrea Conway - Attraction Marketing Coach, marketing executive

15. Renee Baribeau - "The Practical Shaman;" Director of Desert Holistic Network

16. Renee Duran - Graphic designer; web developer; former advertising art/creative director; designed the book cover of The 7 Graces of Marketing

17. Michael Drew - Book marketer; speaker; Founder of Promote a Book

18. Jeffrey Van Dyk - Business and Marketing Coach; Co-founder of The Spiritual Marketing Quest

19. Chris Arnold - Award-winning creative innovator; expert in ethical marketing; author of Ethical Marketing and the New Consumer

20. Kate Osborne - PR at Solarus Foundation; resident author for More To Life Magazine; former editor of Kindred Spirit Magazine

21. Tanya Paluso - Empowerment mentor; community leader; Leader of Tribal Truths

22. Shelagh Jones - marketer and Founder of Spiritus Spiritual Marketing Directory

23. Paula Tarrant - Transformation and Transition Coach; Founder of Inspired Women Work

24. And, of course, Lynn Serafinn, author of The 7 Graces of Marketing

This special 7-part telesummit is Lynn's FREE gift to you,

to celebrate the launch of her book, which is coming

Tuesday December 13th, 2011.

Register at:

http://the7gracesofmarketing.com/free-telesummit

During the broadcast, Lynn be telling you how you can receive a complete library of beautiful free gifts, kindly offered by dozens of her friends and colleagues, when you buy The 7 Graces of Marketing in paperback or Kindle from Amazon on December 13th.

AND when you buy the book on the day of the launch, Lynn will also give you the complete set of MP3 downloads—that's 10 hours of content-rich audio from 24 international thought leaders—absolutely free.

And as a special gift, Lynn is also offering a full 1-year membership to her new 7 Graces Global Community starting in 2012, where you will be invited to hear exclusive interviews with thought leaders throughout the year, so we can all work together to shift the paradigm of business and marketing.

If you can’t make the live event, do register anyway, because Lynn will send you the links to listen to the audio playback.

This is a topic that is so needed in this transitional point in our history, this event promises to be THE online event of 2011.

I hope you will join us online on December 6th-9th.
Again, the link to register free is:
http://the7gracesofmarketing.com/free-telesummit

"WiR?!" | A Global Tour to get the Truth about Health, Fitness, & Wellness.

2011-11-21T00:00:00.000-06:00

"WiR? : WiR!"

Who is Responsible? : We are Responsible!

A Global Tour to get the Truth about Health, Fitness, & Wellness.

Health, Fitness, & Wellness has a profound effect on a society in terms of social and economic wellness. When we consider a society’s socio-economic health we must evaluate the issue by focusing on its most significant resource. A nation’s core (and most precious) resource is the people who provide the labor that provides the goods and services needed for that society to function.

Healthy citizens are more productive employees and are more likely to involve themselves in community development activities. An improvement in the overall health and fitness of a society will ultimately lead to a more productive society.

The question that we would like to ask is, “Who is responsible for the condition of a society’s most precious resource?”

From the perspective of the socio-economic aspects of any society, and from the standpoint that each employee is a resource that adds true value to the society as a whole; it has become clear that employers accepting responsibility for maintaining the optimal condition of its resources will become more profitable. In other words, if the goods and services that employers produce are the assets that are measured to determine an economy’s well-being, then the very same employers are essentially responsible for the well-being of that economy. If this be the case (which it is), then these employers also have a fiduciary responsibility for the condition and well-being of the resources required to produce/provide its goods and services.

Given the platform to facilitate and implement this corporate strategy “Who Is Responsible?” then becomes the leading edge of the Global Health and Fitness Movement, through the corporate client-base, who become leaders in their industry, thus in our country.

This movement uses all traditional and online media channels available to our global society to engage employers to respond to the question “Who Is Responsible?” as well as provide cost-justifiable options for those employers to take immediate action, and establish provisions for becoming the world’s primary and most powerful advocate of “Health, Fitness, & Wellness."